In this post, I have written on off page SEO/Advanced SEO techniques that you can implement on your website to get better results in ranking.
Google ranks a website on the basis of more than 200 ranking factors. In this guide, we will discuss one of the most important factors for ranking in Google and that is Off Page SEO.
In the off page SEO, we have to build backlinks, increase brand/domain authority, and reaching out to other bloggers for the guest posts.
This is chapter 9 of the free blogging course from basic to advance.
In this guide, we will discuss anchor text, backlinks, how to make backlinks, guest posts, social media profile creation, web 2.0 links, sponsored posts, skyscraper technique, email outreach, analyzing competitors backlinks, blog commenting, etc.
What is Off Page SEO?
Off Page SEO is a technique in which a blogger/webmaster build a backlink for his website to increase domain authority, trust, and making its website as a brand.
Off Page SEO is tough when compared to on-page SEO because in this we have to reach out to different website owners for guest posts and many bloggers/website owners do not accept guest posts.
But If we follow the right strategy then we can make high-quality backlinks to our website.
What is Backlinks?
Backlinks are external links that a website has given to another website through a hyperlink. We have already explained do-follow and no-follow backlinks in chapter 8.
Do-follow backlinks are very important and it is one of the ranking factors for Google.
You can see the image below, in which we have given a backlink to Wikipedia.
Anchor text is the clickable text that we use to provide internal and external links. In the image above, we have given the backlink to Wikipedia and the anchor text is “domain authority“.
How to make backlinks?
10 Best ways for off page SEO and build quality backlinks.
- Guest Posts
- Social media profile creation
- Web 2.0 Links
- Sponsored Posts
- Skyscraper Technique (It is on-page SEO technique but listed this technique in this list because a well-explained content can help to build quality backlinks even without reaching to other people)
- Analyzing competitors backlinks
- Broken link building
- PBN (private blog network)
- Blog commenting
- Email Outreach
Now, Let’s discuss each point.
Guest post means you have to reach to other bloggers/companies and write content for them related to their website niche. It is the best way to build backlinks and to know more about other bloggers.
Many famous websites accept guest posts. You can write the guest post on these websites. Please note we have only provided some websites on this list.
If you want to find more websites for guest posts in your niche then you can try this way:
in URL: guest + keyword
keyword “guest post”
keyword “write for us”
website niche + write for us
So, you can use this type of combination that we have written in bold to find more websites that accept guest posts.
List of websites that accept guest posts:
Social media profile creation
Social media platforms are the best way to get more traffic to your website and to get backlinks. Some best social media platforms where you must create an account for your website.
Web 2.0 Links
what is web 2.0 links? Web 2.0 sites are the sites that allow users to create the profile, make a free website, and write the content. Most of the web 2.0 websites provide a do-follow backlink.
The importance of this off page SEO method is that these backlinks have high domain authority and it can help you to improve your domain authority.
If you don’t know what is domain authority let me tell you. It is a score given by the moz on the basis of high-quality backlinks, number of do-follow, and no-follow backlinks to a particular website. Every SEO tool has its own criteria to give the authority to a domain.
Some best websites to build high-quality web 2.0 links.
Yes, many people use sponsored post technique and it is one of the most popular off page SEO methods.
Many websites do not accept guest posts but if you approach them for a sponsored post then most of the website owners agree for the sponsored post.
Every website has different charges for the sponsored post. The amount for the sponsored post may vary and it depends on website niche, traffic, domain authority, quality backlinks, etc.
Analyzing competitors backlinks
Competitors analysis is the best way to build backlinks by checking all the backlinks of the competitor’s website using tools like SEMrush and building the backlinks on those sites.
It is the best off page SEO approach to build backlinks.
See the image below, In which I have used SEMrush to view the backlinks of the website howtogeek.com. Now, to build the backlinks on the same websites I need to contact the owners of the websites.
So, building backlinks require more work and time but overall it worth it. You might be thinking that off page SEO is too difficult in comparison with on page SEO.
Yes, It takes time to build backlinks but as time passes you will become professional in building the backlinks. So, don’t worry about it. Always make quality content that provides value to the readers.
Broken link building
It is a famous and one of the best off page SEO techniques. The broken link building technique requires time and research to find a broken link on other websites that are related to your website niche.
You can install a Google Chrome Extension to find broken links. The name of this extension is check my links.
After finding the broken link you can help the owner of the website by sending an email that you have found a broken link and you have also written the content on the same topic. Suggest the owner of the website to use your link in place of that broken link. In most cases, the owner replaces the broken link with a working link that provides great content.
Error 404 gives a bad experience to the users and no website owner wants that his website visitors have a bad experience.
Guest Post Exchange
Guest post exchange is another good method for building backlinks to your website.
In this method, You can send an email to the owner of the website and tell him that you want to post content on his website, and in return, he can also post content on your website.
If both parties agree, then you will get the backlink. Overall it is a good technique to build backlinks to your website.
You have to carefully take this step and we don’t suggest this step for a beginner. To find a good seller you need to check various parameters, logics, etc.
You can use websites like Fiver, freelancer, Upwork, Facebook groups of bloggers, digital marketers, etc to find the link sellers.
Blog commenting is another best way for building backlinks. In this method, you have to go to other blogs/websites and at the end of the article, you will see a comment box in which you have to fill the name, email address, and website.
Just fill all the details and write an awesome comment after reading the post so that the owner of the website will approve your comment.
You will get a no-follow backlink by doing blog commenting. Some websites also give do-follow backlinks in the blog commenting.
Email outreach is one of the best ways to approach other bloggers. It is an excellent way to start doing off page SEO and building links.
You have to contact the website owners, suggest them 4-5 topics and keyword ideas, and show them your recent work or published content.
If you send the email in a more professional way then there are many chances that the website owners will accept the post written by you and provide you with a link to your website.
You also need to take care of technical SEO and in this, you mainly need to focus on:
- Fix Crawl Errors and other Google Search Console Errors
- Identify broken links and fix them
- Website speed optimization
Fix Google Search Console Errors
You may face different types of errors in your Google Search Console Account of your website in the blogging career.
You need to fix all errors such as indexing issues, crawl issues, and other errors as soon as possible to get better ranking. Don’t take any error lightly.
In the image, you can see that I have successfully fixed the error “submitted URL has crawl issue“.
Google Search Console is a great tool to fix errors, analyze website performance, for checking website backlinks and you can explore and analyze a lot more things on your website using this tool.
Identify broken links and fix them
Broken links are the external links that you have inserted in any of your post to an external website page.
When a website gets shut down and no longer active on the internet then the external link that you have inserted in your post becomes a broken link.
When a visitor opens this link then it will show a 404 page or the website is not reachable or may be redirected to some other source.
This type of broken link is not good for the user’s experience as well as for SEO.
So, always check the broken links of your website and fix them. You can use a plugin or Google Chrom extension like broken link checker to identify broken links.
Website speed optimization
Website speed is an important factor for good user experience. If your website loads slowly then you will lose a visitor to your website.
Therefore, It is important to speed up your WordPress website to the best level. I have explained all the points to speed up WordPress website in the chapter 10 you can read this chapter.
This is the end of chapter 9: off page SEO techniques for beginners. If you have any doubts related to off page SEO then you can ask your question in the comment box.
- Chapter 1 – How to Start a Blog
- Chapter 2 – Cloudflare SSL Setup and Page Rules
- Chapter 3 – Best Web Hosting Companies
- Chapter 4 – Setup a WordPress Website
- Chapter 5 – Best settings for WordPress plugins
- Chapter 6 – Submitting a website in the Webmaster Tools and Uploading Sitemap
- Chapter 7 – Best SEO tools to grow website traffic and creating backlinks